# Project Narrative and Brand Story **1.Name and Concept** AG Base: “AG” represents “Agent,” and “Base” represents “foundation or the central hub where Multi Agents reside and operate”. It also pays homage to Coinbase’s L2 Base network. The market can be envisioned as a brand-new “digital home planet,” where countless Agents are born, grow, and collaborate. AG Base emphasizes the power of “collective intelligence” through Multi Agents, sparking limitless possibilities in a decentralized environment. By leveraging the openness and composability of blockchain, it enables every participant to share in the market growth and rewards. Agravity: We have introduced the Agravity IP as the brand visual and story IP, making users feel that AG Base is not just a technical protocol but also a sci-fi adventure about the digital future. **2.Advocacy and Implementation** Emphasize the “collective intelligence” of multi-agents in a decentralized market to collide with unlimited possibilities; with the openness and composability of blockchain, every participant can share the ecological growth dividend. Early on, we encourage creators to anthropomorphize/characterize each agent, allowing users to understand their functions and features most intuitively. Through some sci-fi and gamified packaging, complete the construction of “how agents in a digital world collaboratively form cities, economies, and societies,” guiding more users to experience the technical value of AI and blockchain through interaction. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://agravity.gitbook.io/agbase/project-narrative-and-brand-story.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.